Do you want to collaborate with other brands to craft down branded content? Are you confused about how to get started?
Calm down! This article lets you discover how to organize, research, and create branded content for your Instagram business profile.
Branded content is worth to be called an emerging ecosystem. Since its inception, Instagram is working to provide the right tools for businesses, who often request to get the ability to integrate branded content into their existing Instagram advertising strategies. Responding to their request, Instagram now allows advertisers to promote organic content as feed posts and stories ads.
What Does Branded Content Mean On Instagram?
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| Branded Content On Instagram |
Facebook is the first platform to put forward the concept of branded content. The same was later moved to Instagram, as well. In the context of Facebook, the feature was available for limited users. In contrary to that, any of the Instagram accounts can enjoy the perk of branded content. Moreover, feed posts and story ads can together work to promote your business’s branded content on Instagram.
While scrolling down your feed, you may have noticed posts that appear as “Paid Partnership With XYZ company”. These posts are branded content.
In the words of Instagram- ‘Branded content is the original creator or publisher’s organic content, published for a business partner where the creator is receiving a sum of money from that partner’.
Two Simple Steps To Create Instagram Branded Content Ads
In case you are wondering to know how branded content creation takes place on Instagram, these two steps will help you out. See them below:-
Step:1 Getting Started- Access Authorization
This step is all about allowing the creator to tag your business in Instagram’s branded content post.
- Open the Instagram app and move to the advertiser profile to select the options positioned above the “edit profile” tab. Now, select “business settings”.
- In case “Require Approval” is turned on, then you can see the list of “Approved Accounts”. If the same “Require Approval” is off, you don’t need to proceed with further steps.
- After that, select “Approved Accounts” that let you add the publisher’s account with whom you want to associate on Instagram.
- Finally, select “Done” to finish up.
Remember, whenever a creator adds branded content posts into their Instagram feed and tags a respective brand, it becomes ultimately an opportunity for the partner, where they can promote those branded content into their Instagram feed in the form of ads.
Step:2 Creating Campaign In Ads Manager
As stated earlier, once your business tagged into the creator’s post, you will need to promote it. For this, follow these steps:-
- Switch to Ads Manager and begin creating as ad.
- Pick one definite objective for your branded content ad like targeted audience reach, brand awareness, more video views, getting traffic, etc.
- Basically, two steps are there. For the audience step, choose targeting options. Whereas for the placement step, choose Instagram feed.
- As ads, your branded content will show up in the 'Use Existing Post Section'. Tap on this section, and then move to the creative section, where you need to tap on change post/select post. Don’t get confused because Change Post initially appears as Select Post.
- As soon as you navigate through the branded content post in the “Select Post” window, you will get the list of branded content posts that your creator allows you to promote. Now, choose your desired content.
Here, you will get the ease to see a preview of your ads. When everything seems perfect, complete the creation and click confirm to finish.
Final Words: How branded content benefits a business?
Since the branded content feature is now available to all, you will miss the biggest perk by overlooking it. Hopefully, these pieces of stuff give you a clear idea to kick off a great start. Do you want to know what branded content ads bring to your business, here’s what?
- It resonates with every user regardless of what brands they already follow.
- Branded content significantly optimize your campaigns to drive more traffic.
- It generates new opportunities for your business to flourish, which accelerates the performance.
- Branded content adds the ability to test, evaluate, and measure the campaign’s performance to derive valuable business data.
