How To Write The Best Instagram Bio For Your Business Account

Instagram is one of the massively used platforms nowadays. It already has over one billion monthly active users, which is itself a big thing.

When it comes to giving your first impression on this platform, your Instagram bio plays a vital role. Writing might seem to be an easy task which hardly takes a couple of minutes. But, it’s not so straightforward and simple as people think. Instagram bio is the first thing that visitors notices on your profile.

In this article, we have brought some useful tips and tricks that could potentially improve your bio, and make it eye-catchy for the viewers.

Find out what your bio aims to accomplish.

Before you start writing your bio, you should ask a few questions to yourself, like:-

• What’s your intention of writing the bio.
• To whom you want to target.
• What is your niche

Here are a few tips that will help you draft a captivating bio - 

1. Tell people about your business.
2. Inform users about the ways they can reach you.
3. Show how powerful your brand is.
4. Put your latest product in the story highlights.
5. Focus on strategies to get a better call to action response.

So, these are the things you should use while creating your bio. There is limited space in the Bio area, therefore, Instagram allows to add a link in the bio that redirects users to a specific destination where they get further details.

Choose the correct profile picture.

For a business profile, it’s often suggested to set their brand logo as the profile picture. But, for better exposure, you should place your photo on the brand logo. Also, researchers suggest that photos with faces are attractive than still images. Make sure to take care of the photo’s quality. It should not look blurry when enhanced.

Your Bio should symbolize your brand.

Whether your bio should be small or long, you should use emojis or not, should it include a link? All the things depend on your business module. Therefore, it’s better to have a thorough research about your business before jumping into writing the bio. Everything that you add in the bio must align with your business. 

Why an Instagram bio matters so much for your Instagram account?

Your bio gives an idea about your profile to the visitors. The best Instagram bio is what that appeal viewers to take action immediately. Make sure to keep different call-to-action goals, such as more website visits, better visibility, more app installs as well as getting more numbers of followers.

Now, with the updated Instagram features, you can also add a call-to-action link on your bio. These tactics are useful the most when you run any contest or sell passes for an event.    

                                    

Role of Hashtags in your Bio.

As you know, hashtag aims at giving better exposure to your posts. Furthermore, it helps you to discover new audiences aside your targeted audience.  Always use hashtags that are relevant to your posts, and are trending as well. The major benefit that hashtags provide you is better and bigger audience coverage.

Take advantage of Emojis.

Emoji are a means of wrapping a lot of characters into a single reaction symbol. Adding emoji to your bio gives it a better appearance, provided, you pick up correct emojis. Whenever you feel an emoji suits best to your brand, use it to gain improved exposure.

Bottom line

Using the above-stated bio ideas, you will definitely be able to draft a bio that stands out. Try to wrap up your bio within the 140 characters when the character limit is 150. It improves readability capacity of the bio.

IGTV Videos: A Great Way To Expand Your Business

Instagram is one of the major social media platforms. Since the launch of Instagram in 2010, it now has more than 1 billion users. People use it to upload photos and videos. This makes it a great place to advertise your business. Business advertising on social media has grown exponentially in the last 10 years as the internet has taken over the world.

IGTV Videos

Due to the growth of social media advertisement Instagram has released a new platform to upload videos called IGTV. IGTV was released in mid-2018 and instantly took over the world. The reason behind its quick success is that it lets users upload vertical videos. Vertical videos are much more popular as people can watch it on the go and nowadays people are more invested in their smartphones than in any other device.

This popularity has made IGTV videos a great way to advertise your business. You can increase traffic on your business site by regularly uploading content on IGTV. Here are some points to consider before you post videos: 

• Use Previously Published Content

Upload Previously Published Content

Since IGTV is a new platform, you can use previously posted videos on other social media platforms. Edit the videos and make them vertical and then post them here. Horizontal videos are of no use here, it supports horizontal videos, but they generate less buzz than a vertical one. 

• Post Regularly To Build A Community

Posting regularly helps you build a community, where you can reach your user easily and vice versa. Scheduled posts are great for keeping users engaged. Create a schedule and stick to it. IGTV is just like TV, so approach users there in a similar way.

• Upload Exclusive Contents

Upload Exclusive Content

Once in awhile upload, a sneak peek video of your business. It could be an inside video of the production or behind the scenes video. Do not edit these videos too much, and if you can go live, audiences get attracted to authentic content more. Exclusive video helps your users connect to you emotionally, and they stay connected for a longer time.

• Engage Customers Directly

Host Q&A session, and answer user’s questions directly. Hosting sessions like this helps build trust, and people rely more on your business. You can ask what questions would like to be answered and then collect that data to hold the Q&A session.

• Post User Generated Contents

Post User Generated Content

User-generated content is the best way to generate traffic for your business page. Customers love when consumers share their personal experience with the company or its products. You can invite your loyal customers to be featured in.

Conclusion

IGTV is the best platform to engage people via videos. So start using it and focus it on getting traffic for your site. Upload videos daily, or make a schedule, use your old videos that are published on your other social media sites. Keep the customers engaged by answering their questions by holding a Q&A session. Also, don't forget to include user-generated content in your posts. Build a niche audience by posting exclusive content of your business; it can be a sneak-peek video or behind-the-scenes video. Don't copy anyone, always create your unique content, be as authentic as you can.