Instagram is one of the massively used platforms nowadays. It already has over one billion monthly active users, which is itself a big thing.
When it comes to giving your first impression on this platform, your Instagram bio plays a vital role. Writing might seem to be an easy task which hardly takes a couple of minutes. But, it’s not so straightforward and simple as people think. Instagram bio is the first thing that visitors notices on your profile.
In this article, we have brought some useful tips and tricks that could potentially improve your bio, and make it eye-catchy for the viewers.
Find out what your bio aims to accomplish.
Before you start writing your bio, you should ask a few questions to yourself, like:-
- What’s your intention of writing the bio.
- To whom you want to target.
- What is your niche
Here are a few tips that will help you draft a captivating bio -
- Tell people about your business.
- Inform users about the ways they can reach you.
- Show how powerful your brand is.
- Put your latest product in the story highlights.
- Focus on strategies to get a better call to action response.
So, these are the things you should use while creating your bio. There is limited space in the Bio area, therefore, Instagram allows to add a link in the bio that redirects users to a specific destination where they get further details.
Choose the correct profile picture.
For a business profile, it’s often suggested to set their brand logo as the profile picture. But, for better exposure, you should place your photo on the brand logo. Also, researchers suggest that photos with faces are attractive than still images. Make sure to take care of the photo’s quality. It should not look blurry when enhanced.
Your Bio should symbolize your brand.
Why an Instagram bio matters so much for your Instagram account?
Your bio gives an idea about your profile to the visitors. The best Instagram bio is what that appeal viewers to take action immediately. Make sure to keep different call-to-action goals, such as more website visits, better visibility, more app installs as well as getting more numbers of followers.
Now, with the updated Instagram features, you can also add a call-to-action link on your bio. These tactics are useful the most when you run any contest or sell passes for an event.
Role of Hashtags in your Bio.
As you know, hashtag aims at giving better exposure to your posts. Furthermore, it helps you to discover new audiences aside your targeted audience. Always use hashtags that are relevant to your posts, and are trending as well. The major benefit that hashtags provide you is better and bigger audience coverage.
Take advantage of Emojis.
Emoji are a means of wrapping a lot of characters into a single reaction symbol. Adding emoji to your bio gives it a better appearance, provided, you pick up correct emojis. Whenever you feel an emoji suits best to your brand, use it to gain improved exposure.
Bottom line
Using the above-stated bio ideas, you will definitely be able to draft a bio that stands out. Try to wrap up your bio within the 140 characters when the character limit is 150. It improves readability capacity of the bio.
