Instagram is one of the major social media platforms. Since the launch of Instagram in 2010, it now has more than 1 billion users. People use it to upload photos and videos. This makes it a great place to advertise your business. Business advertising on social media has grown exponentially in the last 10 years as the internet has taken over the world.
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| IGTV Videos |
Due to the growth of social media advertisement Instagram has released a new platform to upload videos called IGTV. IGTV was released in mid-2018 and instantly took over the world. The reason behind its quick success is that it lets users upload vertical videos. Vertical videos are much more popular as people can watch it on the go and nowadays people are more invested in their smartphones than in any other device.
This popularity has made IGTV videos a great way to advertise your business. You can increase traffic on your business site by regularly uploading content on IGTV. Here are some points to consider before you post videos:
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Use Previously Published Content
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| Upload Previously Published Content |
Since IGTV is a new platform, you can use previously posted videos on other social media platforms. Edit the videos and make them vertical and then post them here. Horizontal videos are of no use here, it supports horizontal videos, but they generate less buzz than a vertical one.
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Post Regularly To Build A Community
Posting regularly helps you build a community, where you can reach your user easily and vice versa. Scheduled posts are great for keeping users engaged. Create a schedule and stick to it. IGTV is just like TV, so approach users there in a similar way.
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Upload Exclusive Contents
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| Upload Exclusive Content |
Once in awhile upload, a sneak peek video of your business. It could be an inside video of the production or behind the scenes video. Do not edit these videos too much, and if you can go live, audiences get attracted to authentic content more. Exclusive video helps your users connect to you emotionally, and they stay connected for a longer time.
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Engage Customers Directly
Host Q&A session, and answer user’s questions directly. Hosting sessions like this helps build trust, and people rely more on your business. You can ask what questions would like to be answered and then collect that data to hold the Q&A session.
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Post User Generated Contents
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| Post User Generated Content |
User-generated content is the best way to generate traffic for your business page. Customers love when consumers share their personal experience with the company or its products. You can invite your loyal customers to be featured in.
Conclusion
IGTV is the best platform to engage people via videos. So start using it and focus it on getting traffic for your site. Upload videos daily, or make a schedule, use your old videos that are published on your other social media sites. Keep the customers engaged by answering their questions by holding a Q&A session. Also, don't forget to include user-generated content in your posts. Build a niche audience by posting exclusive content of your business; it can be a sneak-peek video or behind-the-scenes video. Don't copy anyone, always create your unique content, be as authentic as you can.
